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Demand and competition inhibits innovation - Feb 01, 2012
posted bydanushka abeyasekera, R&D - Applied/ Formulation/ Product development at new look cosmetics
In this industry we need time, but time is extremely scarce due to the competition factor. As a company we have to compete to attract more customers thus we have to move products at a faster rate. This factor strains the R&D lab thus less innovation is resulted. ideally to optimize innovation we would need time and money to research each chemical interactions and factors which contribute to product stability, feel and texture. This is main factor which constricts our research facility from new product innovation. In the future I hope as the company grows and more chemist work, there would be time more innovation.
Thanks
- Danushka. N. Abeyasekera
(Chemist)
www.Newlookcosmetics.com
