Decorative Cosmetics Trends and Innovations

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This Decorative Cosmetics Focus online area has been created to keep you up-to-date with the latest trends and innovations related to the decorative cosmetics market!

The make-up market is always evolving with more and more demanding application requirements: our objective is to keep the SpecialChem community posted on innovative concepts related to colors and formulations. Decorative cosmetics products are subdivided into three groups: mass-market cosmetics, dermocosmetics and de luxe cosmetics. Since a few years, face make-up has been tending to follow skin care trends, like anti-ageing formulations and natural make-up for instance (organic pigments, natural colors).

Should you be interested in technical or marketing trends, our network of cosmetic and personal care experts have combined their skills to provide you with the most complete landscape of the decorative cosmetics industry.

• A new in depth article is published regularly: it gives you details about the latest technologies applied to eyeliner, mascara, foundation, lipstick...
• Editorials are regularly uploaded giving you an overview of the make-up trends, through the coverage of industry events or focusing on a specific geographical area for instance
• Through the Product spotlights section, SpecialChem and its partners are screening the cosmetic market to provide you with the latest innovative decorative cosmetics launches in USA and France.
• Thanks to the Industry news section, you can closely follow the broad range of information from the leading ingredient suppliers for the make-up market. Updated on a day-to-day basis, you will find the latest decorative cosmetics products and packaging developments.

This combination of exclusive insights should provide you with a unique background and knowledge on decorative cosmetics trends and innovations.