Hair Care Trends and Innovations

Premium Market Insights!

This Hair Care Focus online area has been created to keep you up-to-date with the latest trends and innovations related to the hair care market!

Among all the Personal Care and Cosmetics market, the hair care industry is probably the most fragmented one, highly competitive and dynamic. For instance, the tough competition encountered in the shampoo market encourages formulators to innovate and make this category one of the most valuable of the hair care market.

Today hair care trends are mainly driven by baby boomers: for instance, a growth area identified for shampoo and conditioner formulators is products especially designed to solve hair care problems like hair loss, graying or thinning hair. Another substantial growth is related to styling products and hair color, young and old generation being more and more style conscious, increasingly using formulations for hair coloring, straightening or smoothing.

Should you be interested in technical or marketing trends about conditioners, hair colorants, hair dyes, shampoo, salon products, gel and styling agents, our network of cosmetic and personal care experts have combined their skills to provide you with the most complete landscape of the hair care industry.

• A new in depth article is published every week: it gives you details about the latest technologies applied to hair care treatments.
• Editorials are regularly uploaded giving you an overview of the hair care trends, through the coverage of industry events or focusing on a specific geographical area for instance
• Through the Product spotlights section, SpecialChem and its partners are screening the cosmetic market to provide you with the latest innovative hair care launches in USA and France.
• Thanks to the Industry news section, you can closely follow the broad range of information from the leading ingredient suppliers for the hair care market. Updated on a day-to-day basis, you will find the latest hair care products and packaging developments.

This combination of exclusive insights should provide you with a unique background and knowledge on hair care trends and innovations.