SmileCare introduced BriteOn!™, a new professional tooth whitening option that can get teeth up to 8 shades whiter in about half the time of other professional products. BriteOn! can remove stains caused by foods, beverages and smoking. It penetrates tooth enamel to whiten interior structures of the teeth, even stains caused by Tetracycline.

BIONOVA introduces Q'urSkin, the jewel of Q'urFamily collection. This universal product is a liquid bandage that effectively fights the skin infection, accelerates skin healing processes; treats irritation, blisters, minor cuts and scrapes. Another powerful, anti-inflammatory product from the same line is Q'urFollica - 'A MUST' to use product after any type of hair removal procedure.

Symrise introduces SymOcide® PS, the broad-spectrum preservative system complies with the legal regulations of most countries. Cosmetic manufacturers can use it for a multitude of cosmetic applications, such as creams, lotions, shampoos and decorative cosmetics.

PZ Cussons has selected Rieke Dispensing's stylish RS5 dispenser for big family value packs of Imperial Leather Ocean Fresh revitalizing shower gel and Soft Touch moisturizing shower cream. The RS5 offers a robust, superior design, including a no-metal contact and showerproof construction, which guarantees durability.

A new study from the University of Reading has raised questions about the use of a particular group of chemicals - parabens- found in cosmetics and its presence in breast tissue. Parabens are a class of chemicals widely used as preservatives in the cosmetic and pharmaceutical industries. They can be found in deodorant-antiperspirant products, body lotions, moisturizers, sun care products, shaving gels, and make-up.

Medline Industries, Inc., in partnership with BODE Chemie, announced the introduction of a new sustainable package for Sterillium® Comfort Gel, one of the world’s leading waterless hand sanitizers. The new package was designed with 25 percent less plastic.

AXE has, for the first time ever, now launched the Anarchy - an irresistible fragrance For Him and a limited-edition matching fragrance For Her. AXE Anarchy For Him and For Her are available as bodysprays, and Anarchy For Him is also available in a deodorant stick, antiperspirant invisible solid, shower gel and 2-in-1 shampoo + conditioner.