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• Jun 17, 2009- The Metrosexual Market by Nick Morante
  Is this really a market segment or a term used to describe people of a specific genre? Well is could be both. But in terms of cosmetics and personal...
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• Dec 30, 2008- Targeting Men’s Skin Health Needs by inside cosmeceuticals by Ameann DeJohn
  The demand for looking good and maintaining youthful, healthy skin is no longer just for women. According to Packaged Facts, men spend an average of...
• Aug 1, 2007- Trends – Men's Grooming Market by Nick Morante
  The cosmetics and personal care markets are changing constantly. So when I want to review the current trends, I do a quick Google search for the...
• Mar 5, 2007- February '07 Newsletter Editorial by Nancy Jeffries
  The men's market for personal care products is showing healthy growth and robust variety. No longer is a man's daily regimen limited to shaving...
• Dec 6, 2006- Salon Testing - Critically Important & Shamefully Abused by Mort Westman
  Properly conducted Salon Testing is a critical step in the development of excellent hair products...
• Apr 8, 2006- Moving beyond metrosexual by Imogen Matthews
  The maturity of the men's grooming market has been a long time coming. Not so long ago, men would have been reluctant to admit using a deodorant or...

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