HUL announced that it will enter into an agreement with Unilever for manufacturing, marketing and distributing the Brylcreem brand in India. The Brylcreem brand has a long-lasting history in India and is the leading male hair styling brand in the country.

AMOREPACIFIC has predicted that the domestic cosmetics market is continuing to grow, despite the unstable external environment such as the economic slump, and also in 2012 it will be in the spotlight due to Sustained Growth, Multi Channel, Acquisition (M&A), Relationship with Customer, and Trade down+Trade up trends.

Male grooming is no longer confined to the much-vaunted "metrosexual" or to David Beckham, according to a survey released by market researcher SPA Future Thinking. Monthly spend on grooming products has held up pretty well in the recession - 59 per cent of respondents claimed they were spending the same as two years ago, with just 17 per saying they spent less.

Netscribes (India) Pvt. Ltd. announces the launch of its report Hair Color Market in India 2011. India has witnessed a growth in demand for premium grooming products. Aided with rising disposable income and general awareness regarding products to enhance one's personality, the hair color market is provided with the needed impetus for its growth in India.